Marketing & Sales
epub |eng | 2015-07-14 | Author:Newman, Daniel & Blanchard, Olivier [Newman, Daniel]
So how do you build an audience? You build it slowly, methodically and with purpose. Don’t expect overnight results. It takes time. But, if you follow this basic methodology, you ...
( Category:
Marketing & Sales
November 28,2017 )
epub |eng | 2014-10-07 | Author:Eric Dezenhall [Dezenhall, Eric]
The Transactional Apology A Transactional Apology offers a display of repentance in exchange for something of tangible value. I will apologize if you give me something that I want. In ...
( Category:
Marketing & Sales
November 28,2017 )
epub, mobi |eng | 2012-12-18 | Author:Philip Kotler & Milton Kotler [Kotler, Philip & Kotler, Milton]
Exhibit 4.5 summarizes seven ways companies can learn from customers how to improve their offerings.15 Exhibit 4.5 Seven Ways to Draw New Ideas from Your Customers 1. Observe how customers ...
( Category:
Marketing & Sales
November 28,2017 )
azw3, epub, mobi |eng | 2015-01-07 | Author:Paul Feldwick
And rather than attack Rosser Reeves (with whom I think he was always on good terms*), Bernbach typically accepted his position, and then patronisingly went beyond it: A unique selling ...
( Category:
Marketing & Sales
November 28,2017 )
epub |eng | | Author:Alexander Kluge,Oskar Negt & Alexander Kluge
Chapter 4 The Individual Commodity and Collections of Commodities in the Consciousness Industry In analyzing the media cartel,1 it is important to examine how the internal structure of a commodity ...
( Category:
Social Sciences
November 26,2017 )
epub, mobi, azw3 |eng | 2015-04-15 | Author:Yu-kai Chou
“I Don’t Feel Good When My Pocket Is Too Full After A Purchase” This situation doesn’t just happen with high-end services. In the book Influence: Science and Practice, Robert Cialdini ...
( Category:
Decorative Arts & Design
November 26,2017 )
epub |eng | 2015-11-24 | Author:Jason McDonald [McDonald, Jason]
» Use Keyword Heavy URLs over Parameter URLs URLs or web addresses are what you see in the URL or address bar at the top of the browser. Google pays ...
( Category:
Internet & Social Media
November 26,2017 )
mobi |eng | 2006-07-31 | Author:Michael R. LeGault
* * * The information explosion is not leading to better critical and creative thinking; it is largely being used to spout off, preach, or confirm existing biases and flawed ...
( Category:
Skills
November 26,2017 )
mobi |eng | 2016-06-06 | Author:Ken Segall
Deepening the Brand, Not Cheapening the Brand Though former marketing chief Steve Wilhite worked at Apple before the Apple Stores were conceived, he witnessed Jobs’s deep commitment to the brand ...
( Category:
Marketing & Sales
November 26,2017 )
mobi, epub |eng | 2007-03-19 | Author:Michael Treacy & Fred Wiersema
What so distinguishes product leadership firms from most other companies today is that product leaders don’t slavishly follow the voice of the customer. The customer can’t define for them the ...
( Category:
Management & Leadership
November 26,2017 )
mobi |eng | 2016-06-13 | Author:Al Ramadan & Dave Peterson & Christopher Lochhead & Kevin Maney
A Few Things Most CEOs Never Think of Doing We’re pretty sure that few people reading this have drawn up a blueprint for their category or a taxonomy that names ...
( Category:
Processes & Infrastructure
November 26,2017 )
mobi |eng | 2012-01-08 | Author:Arthur Hughes
—MICHAEL J. MCDERMOTT There has been a strong push back on analytics with marketers. It’s not to say that analytics isn’t important, but if all decisions came back to what ...
( Category:
Processes & Infrastructure
November 26,2017 )
epub |eng | 2018-11-25 | Author:Anne Bahr Thompson
THE FINE LINE OF BRAND ACTIVISM Anyone who may have questioned the rising influence of populism—or the anger toward Washington, Wall Street, and corporate elitism—that emerged after the Great Recession ...
( Category:
Management & Leadership
November 25,2017 )
epub |eng | 2015-11-24 | Author:Jeff Fromm
Center Your Energy With this understanding of how people, particularly Millennial moms, shop, we have developed a new model—the Brand Atom model—which takes into account the fact that the consumer ...
( Category:
Marketing & Sales
November 24,2017 )
mobi, epub, pdf |eng | 2008-05-24 | Author:Kenneth W. Gronbach
Generation Xers were born between 1965 and 1984. Remember there are about nine million fewer of them than the Boomers born 1945 to 1964. The huge Boomer population is about ...
( Category:
Social Sciences
November 22,2017 )
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